Red Vines vs Twizzlers · Bay Area shelf head-to-head
Red Vines and Twizzlers, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Red Vines carries more Brand PowerRed Vines is in more Bay Area grocers
Red Vines
Twizzlers
27
brand power
19
10
products
9
1
categories
1
1
subcategories
2
14
grocers
4
$3.19
avg price
$5.68
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Red Vines▭ Twizzlers
Distribution · 30% of score58·17
R
T
carried in 14 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score57·53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Red Vines
no top category Twizzlers doesn’t also play in.
only Twizzlers
no top category Red Vines doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Red Vines · Twizzlers
