Redbarn vs Earth Animal · Bay Area shelf head-to-head
Redbarn and Earth Animal, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Redbarn carries more Brand PowerRedbarn is in more Bay Area grocersRedbarn fields the deeper lineup
Redbarn
Earth Animal
34
brand power
26
23
products
19
3
categories
1
4
grocers
2
$6.33
price per oz
$4.10
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Redbarn▭ Earth Animal
Distribution · 30% of score17·8
carried in 4 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Earth Animal
no top category Redbarn doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Redbarn · 3
only Earth Animal · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Redbarn · Earth Animal
