Redbarn vs Vitafur · Bay Area shelf head-to-head
Redbarn and Vitafur, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Redbarn carries more Brand PowerRedbarn is in more Bay Area grocersRedbarn fields the deeper lineup
Redbarn
Vitafur
34
brand power
9
23
products
2
3
categories
1
4
grocers
1
$13.37
avg price
$6.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Redbarn▭ Vitafur
Distribution · 30% of score17·4
V
carried in 4 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score85·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Vitafur
no top category Redbarn doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Redbarn · 3
only Vitafur · 0
no exclusive doors — everywhere Vitafur is, Redbarn is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Redbarn · Vitafur