Redbarn vs Whisker & Tail · Bay Area shelf head-to-head
Redbarn and Whisker & Tail, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Redbarn carries more Brand PowerRedbarn is in more Bay Area grocersRedbarn fields the deeper lineupWhisker & Tail sits further up the premium end
Redbarn
Whisker & Tail
34
brand power
16
23
products
6
3
categories
1
4
grocers
1
$6.33
price per oz
$8.86
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Redbarn▭ Whisker & Tail
Distribution · 30% of score17·4
W
carried in 4 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score85
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Whisker & Tail
no top category Redbarn doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Whisker & Tail · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Redbarn · Whisker & Tail
