Redmond vs Diamond Crystal · Bay Area shelf head-to-head
Redmond and Diamond Crystal, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Diamond Crystal is in more Bay Area grocersRedmond fields the deeper lineupRedmond sits further up the premium end
Redmond
Diamond Crystal
29
brand power
27
9
products
5
3
categories
1
7
grocers
13
$1.27
price per oz
32.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Redmond▭ Diamond Crystal
Distribution · 30% of score29·54
carried in 7 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Redmond
only Diamond Crystal
no top category Redmond doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Redmond · 2
only Diamond Crystal · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Redmond · Diamond Crystal
