Refresh Gum vs Pür · Bay Area shelf head-to-head
Refresh Gum and Pür, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pür carries more Brand PowerPür is in more Bay Area grocersPür fields the deeper lineupRefresh Gum sits further up the premium end
Refresh Gum
Pür
19
brand power
42
7
products
13
1
categories
2
4
grocers
13
31.0¢
price per item
23.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Refresh Gum▭ Pür
Distribution · 30% of score17·54
R
P
carried in 4 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score44·66
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Refresh Gum
no top category Pür doesn’t also play in.
only Pür
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Refresh Gum · 0
no exclusive doors — everywhere Refresh Gum is, Pür is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Refresh Gum · Pür
