Renew Juice Company vs Langer Farms · Bay Area shelf head-to-head
Renew Juice Company and Langer Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Langer Farms carries more Brand PowerLanger Farms is in more Bay Area grocersLanger Farms fields the deeper lineupRenew Juice Company sits further up the premium end
Renew Juice Company
Langer Farms
14
brand power
22
4
products
8
1
categories
3
4
subcategories
7
3
grocers
9
41.1¢
price per fl oz
32.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Renew Juice Company▭ Langer Farms
Distribution · 30% of score13·38
R
L
carried in 3 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score28·49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Renew Juice Company
no top category Langer Farms doesn’t also play in.
only Langer Farms
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Renew Juice Company · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Renew Juice Company · Langer Farms
