Rico vs Narra · Bay Area shelf head-to-head
Rico and Narra, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Narra carries more Brand PowerNarra is in more Bay Area grocersNarra sits further up the premium end
Rico
Narra
12
brand power
23
3
products
5
1
categories
2
1
subcategories
3
1
grocers
5
16.2¢
price per fl oz
71.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rico▭ Narra
Distribution · 30% of score4·21
R
carried in 1 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rico
no top category Narra doesn’t also play in.
only Narra
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rico · Narra
