Righteous Felon vs Chomps · Bay Area shelf head-to-head
Righteous Felon and Chomps, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Chomps carries more Brand PowerChomps is in more Bay Area grocersChomps fields the deeper lineupRighteous Felon sits further up the premium end
Righteous Felon
Chomps
31
brand power
53
14
products
32
1
categories
2
6
grocers
16
$3.84
price per oz
$2.69
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Righteous Felon▭ Chomps
Distribution · 30% of score25·67
R
carried in 6 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score69
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Righteous Felon
no top category Chomps doesn’t also play in.
only Chomps
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Righteous Felon · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Righteous Felon · Chomps
