Rind vs Karen's Naturals · Bay Area shelf head-to-head
Rind and Karen's Naturals, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Karen's Naturals carries more Brand PowerKaren's Naturals is in more Bay Area grocersKaren's Naturals fields the deeper lineupKaren's Naturals sits further up the premium end
Rind
Karen's Naturals
11
brand power
34
2
products
10
1
categories
3
1
subcategories
8
2
grocers
4
$2.73
price per oz
$7.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rind▭ Karen's Naturals
Distribution · 30% of score8·17
R
carried in 2 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rind
no top category Karen's Naturals doesn’t also play in.
only Karen's Naturals
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Rind · 2
only Karen's Naturals · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rind · Karen's Naturals
