Rise & Puff vs Tres Latin Foods · Bay Area shelf head-to-head
Rise & Puff and Tres Latin Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rise & Puff carries more Brand PowerRise & Puff is in more Bay Area grocersRise & Puff fields the deeper lineup
Rise & Puff
Tres Latin Foods
40
brand power
0
12
products
3
4
categories
1
6
subcategories
1
8
grocers
2
$6.63
avg price
$7.69
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rise & Puff▭ Tres Latin Foods
Distribution · 30% of score33·8
T
carried in 8 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rise & Puff
only Tres Latin Foods
no top category Rise & Puff doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Rise & Puff · 8
only Tres Latin Foods · 2
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rise & Puff · Tres Latin Foods