Riseria Campanini vs Botan · Bay Area shelf head-to-head
Riseria Campanini and Botan, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Botan carries more Brand PowerBotan is in more Bay Area grocersBotan fields the deeper lineupRiseria Campanini sits further up the premium end
Riseria Campanini
Botan
11
brand power
22
2
products
7
1
categories
2
2
grocers
5
$9.02
avg price
$12.73
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Riseria Campanini▭ Botan
Distribution · 30% of score8·21
R
B
carried in 2 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score15·44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Riseria Campanini
no top category Botan doesn’t also play in.
only Botan
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Riseria Campanini · 1
only Botan · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Riseria Campanini · Botan