Ritter Sport vs Alter Eco · Bay Area shelf head-to-head
Ritter Sport and Alter Eco, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Alter Eco is in more Bay Area grocersAlter Eco fields the deeper lineup
Ritter Sport
Alter Eco
41
brand power
45
34
products
38
3
categories
2
10
grocers
15
$1.76
price per fl oz
$2.24
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ritter Sport▭ Alter Eco
Distribution · 30% of score42·63
carried in 10 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ritter Sport
only Alter Eco
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ritter Sport · 2
only Alter Eco · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ritter Sport · Alter Eco
