Ritz vs Milton's · Bay Area shelf head-to-head
Ritz and Milton's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Milton's is in more Bay Area grocers
Ritz
Milton's
47
brand power
48
24
products
26
2
categories
3
15
grocers
17
$5.28
price per oz
93.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ritz▭ Milton's
Distribution · 30% of score63·71
R
carried in 15 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score86·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ritz
only Milton's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ritz · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ritz · Milton's
