River Soap Company vs Baudelaire · Bay Area shelf head-to-head
River Soap Company and Baudelaire, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
River Soap Company carries more Brand PowerRiver Soap Company is in more Bay Area grocersBaudelaire sits further up the premium end
River Soap Company
Baudelaire
22
brand power
17
7
products
8
1
categories
2
3
grocers
2
$1.55
price per oz
$1.66
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ River Soap Company▭ Baudelaire
Distribution · 30% of score13·8
B
carried in 3 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only River Soap Company
no top category Baudelaire doesn’t also play in.
only Baudelaire
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only River Soap Company · 2
only Baudelaire · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: River Soap Company · Baudelaire
