Ro*tel vs Muir Glen · Bay Area shelf head-to-head
Ro*tel and Muir Glen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Muir Glen carries more Brand PowerMuir Glen is in more Bay Area grocersMuir Glen fields the deeper lineupRo*tel sits further up the premium end
Ro*tel
Muir Glen
22
brand power
57
6
products
31
1
categories
4
1
subcategories
8
8
grocers
18
32.9¢
price per oz
31.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ro*tel▭ Muir Glen
Distribution · 30% of score33·75
R
carried in 8 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score39·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ro*tel
no top category Muir Glen doesn’t also play in.
only Muir Glen
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Muir Glen · 12
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ro*tel · Muir Glen
