Roar Organic vs Gatorade · Bay Area shelf head-to-head
Roar Organic and Gatorade, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Gatorade carries more Brand PowerRoar Organic is in more Bay Area grocersGatorade fields the deeper lineupGatorade sits further up the premium end
Roar Organic
Gatorade
33
brand power
56
6
products
73
2
categories
4
13
grocers
12
15.1¢
price per fl oz
12.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Roar Organic▭ Gatorade
Distribution · 30% of score54·50
R
carried in 13 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Roar Organic
only Gatorade
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Roar Organic · Gatorade
