Roar Organic vs Sunpax · Bay Area shelf head-to-head
Roar Organic and Sunpax, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Roar Organic carries more Brand PowerRoar Organic is in more Bay Area grocersRoar Organic fields the deeper lineupSunpax sits further up the premium end
Roar Organic
Sunpax
33
brand power
7
6
products
2
2
categories
1
13
grocers
2
$2.73
avg price
$4.06
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Roar Organic▭ Sunpax
Distribution · 30% of score54·8
R
S
carried in 13 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score39·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Roar Organic
only Sunpax
no top category Roar Organic doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Roar Organic · Sunpax