Roberto's Of Santa Cruz vs Good Foods · Bay Area shelf head-to-head
Roberto's Of Santa Cruz and Good Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Good Foods carries more Brand PowerGood Foods fields the deeper lineupRoberto's Of Santa Cruz sits further up the premium end
Roberto's Of Santa Cruz
Good Foods
26
brand power
36
6
products
13
3
categories
4
3
subcategories
5
4
grocers
4
57.4¢
price per oz
65.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Roberto's Of Santa Cruz▭ Good Foods
Distribution · 30% of score17·17
R
G
carried in 4 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score39·66
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Roberto's Of Santa Cruz
only Good Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Roberto's Of Santa Cruz · 3
only Good Foods · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Roberto's Of Santa Cruz · Good Foods