Rock Island vs Vital Farms · Bay Area shelf head-to-head
Rock Island and Vital Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Vital Farms carries more Brand PowerRock Island is in more Bay Area grocersVital Farms fields the deeper lineupVital Farms sits further up the premium end
Rock Island
Vital Farms
27
brand power
53
3
products
22
1
categories
4
14
grocers
13
51.1¢
price per item
99.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rock Island▭ Vital Farms
Distribution · 30% of score58·54
R
carried in 14 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rock Island
no top category Vital Farms doesn’t also play in.
only Vital Farms
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Rock Island · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rock Island · Vital Farms
