Rold Gold vs Dot's · Bay Area shelf head-to-head
Rold Gold and Dot's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dot's carries more Brand PowerDot's is in more Bay Area grocersDot's fields the deeper lineupDot's sits further up the premium end
Rold Gold
Dot's
20
brand power
34
4
products
12
1
categories
2
5
grocers
7
28.5¢
price per oz
84.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rold Gold▭ Dot's
Distribution · 30% of score21·29
R
D
carried in 5 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score28·63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rold Gold
no top category Dot's doesn’t also play in.
only Dot's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Rold Gold · 1
only Dot's · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rold Gold · Dot's
