Roli Roti vs Swanson's · Bay Area shelf head-to-head
Roli Roti and Swanson's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Swanson's carries more Brand PowerSwanson's is in more Bay Area grocersSwanson's fields the deeper lineupRoli Roti sits further up the premium end
Roli Roti
Swanson's
27
brand power
51
3
products
27
2
categories
3
2
subcategories
4
10
grocers
11
43.9¢
price per fl oz
14.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Roli Roti▭ Swanson's
Distribution · 30% of score42·46
R
S
carried in 10 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score22·89
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Roli Roti
only Swanson's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Roli Roti · 4
only Swanson's · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Roli Roti · Swanson's