Roots Kitchen & Cannery vs Frog Hollow Farm · Bay Area shelf head-to-head
Roots Kitchen & Cannery and Frog Hollow Farm, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Frog Hollow Farm carries more Brand PowerFrog Hollow Farm is in more Bay Area grocersFrog Hollow Farm fields the deeper lineup
Roots Kitchen & Cannery
Frog Hollow Farm
14
brand power
35
3
products
10
1
categories
2
1
subcategories
4
3
grocers
10
$1.03
price per oz
$1.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Roots Kitchen & Cannery▭ Frog Hollow Farm
Distribution · 30% of score13·42
R
carried in 3 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Roots Kitchen & Cannery
no top category Frog Hollow Farm doesn’t also play in.
only Frog Hollow Farm
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Roots Kitchen & Cannery · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Roots Kitchen & Cannery · Frog Hollow Farm