Rosas vs Brightleaf · Bay Area shelf head-to-head
Rosas and Brightleaf, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rosas carries more Brand PowerBrightleaf is in more Bay Area grocersRosas sits further up the premium end
Rosas
Brightleaf
20
brand power
15
6
products
4
3
categories
1
4
subcategories
3
3
grocers
6
$1.55
price per fl oz
30.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rosas▭ Brightleaf
Distribution · 30% of score13·25
R
B
carried in 3 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score39·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rosas
only Brightleaf
no top category Rosas doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Rosas · 1
only Brightleaf · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rosas · Brightleaf
