Rough Day vs Poppi · Bay Area shelf head-to-head
Rough Day and Poppi, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Poppi carries more Brand PowerPoppi is in more Bay Area grocersPoppi fields the deeper lineup
Rough Day
Poppi
11
brand power
60
3
products
54
1
categories
2
1
grocers
19
$12.82
avg price
$5.61
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rough Day▭ Poppi
Distribution · 30% of score4·79
R
carried in 1 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rough Day
no top category Poppi doesn’t also play in.
only Poppi
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Rough Day · 0
no exclusive doors — everywhere Rough Day is, Poppi is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rough Day · Poppi