Roxii vs Alhambra · Bay Area shelf head-to-head
Roxii and Alhambra, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Alhambra is in more Bay Area grocers
Roxii
Alhambra
19
brand power
23
3
products
2
2
categories
1
1
grocers
2
$11.99
avg price
$3.29
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Roxii▭ Alhambra
Distribution · 30% of score4·8
R
A
carried in 1 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score22·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Roxii
only Alhambra
no top category Roxii doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Roxii · 1
only Alhambra · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Roxii · Alhambra