Roxii vs Arctic Glacier · Bay Area shelf head-to-head
Roxii and Arctic Glacier, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Arctic Glacier carries more Brand PowerArctic Glacier is in more Bay Area grocersArctic Glacier fields the deeper lineup
Roxii
Arctic Glacier
19
brand power
47
3
products
8
2
categories
1
2
subcategories
2
1
grocers
10
$11.99
avg price
$5.29
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Roxii▭ Arctic Glacier
Distribution · 30% of score4·42
R
A
carried in 1 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score22·49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Roxii
only Arctic Glacier
no top category Roxii doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Roxii · Arctic Glacier