Runamok vs Sapjack · Bay Area shelf head-to-head
Runamok and Sapjack, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Runamok carries more Brand PowerRunamok is in more Bay Area grocersRunamok fields the deeper lineup
Runamok
Sapjack
34
brand power
16
7
products
4
1
categories
1
11
grocers
2
$25.76
avg price
$9.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Runamok▭ Sapjack
Distribution · 30% of score46·8
R
S
carried in 11 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score44·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Runamok
no top category Sapjack doesn’t also play in.
only Sapjack
no top category Runamok doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Runamok · Sapjack
