Russell Stover vs L'amourette · Bay Area shelf head-to-head
Russell Stover and L'amourette, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
L'amourette carries more Brand PowerL'amourette is in more Bay Area grocersL'amourette fields the deeper lineup
Russell Stover
L'amourette
13
brand power
44
5
products
27
1
categories
3
1
grocers
11
$3.03
avg price
$8.96
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Russell Stover▭ L'amourette
Distribution · 30% of score4·46
R
carried in 1 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Russell Stover
no top category L'amourette doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Russell Stover · 0
no exclusive doors — everywhere Russell Stover is, L'amourette is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Russell Stover · L'amourette