Rustic Bakery vs Spaans · Bay Area shelf head-to-head
Rustic Bakery and Spaans, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rustic Bakery carries more Brand PowerRustic Bakery is in more Bay Area grocersRustic Bakery fields the deeper lineup
Rustic Bakery
Spaans
56
brand power
0
32
products
8
4
categories
1
7
subcategories
2
21
grocers
2
$7.54
avg price
$6.45
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rustic Bakery▭ Spaans
Distribution · 30% of score88·8
S
carried in 21 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score93
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Spaans
no top category Rustic Bakery doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rustic Bakery · Spaans