Rustic Bakery vs The Fine Cheese Co · Bay Area shelf head-to-head
Rustic Bakery and The Fine Cheese Co, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rustic Bakery carries more Brand PowerRustic Bakery is in more Bay Area grocersRustic Bakery fields the deeper lineupThe Fine Cheese Co sits further up the premium end
Rustic Bakery
The Fine Cheese Co
56
brand power
37
32
products
17
4
categories
2
7
subcategories
2
21
grocers
8
$1.54
price per oz
$2.56
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rustic Bakery▭ The Fine Cheese Co
Distribution · 30% of score88·33
carried in 21 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Cookies17 vs 3 SKUs
1% of shelf
only The Fine Cheese Co
no top category Rustic Bakery doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Rustic Bakery · 14
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rustic Bakery · The Fine Cheese Co
