Rustic Bakery vs Wooden Table Baking Co. · Bay Area shelf head-to-head
Rustic Bakery and Wooden Table Baking Co., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rustic Bakery carries more Brand PowerRustic Bakery is in more Bay Area grocersRustic Bakery fields the deeper lineup
Rustic Bakery
Wooden Table Baking Co.
56
brand power
28
32
products
7
4
categories
1
7
subcategories
3
21
grocers
11
$1.54
price per oz
$1.35
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rustic Bakery▭ Wooden Table Baking Co.
Distribution · 30% of score88·46
carried in 21 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Wooden Table Baking Co.
no top category Rustic Bakery doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Rustic Bakery · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rustic Bakery · Wooden Table Baking Co.
