Rutherford & Meyer vs Gourmet Garden™ · Bay Area shelf head-to-head
Rutherford & Meyer and Gourmet Garden™, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Gourmet Garden™ is in more Bay Area grocersRutherford & Meyer sits further up the premium end
Rutherford & Meyer
Gourmet Garden™
26
brand power
27
7
products
9
3
categories
2
4
subcategories
2
2
grocers
4
$2.05
price per oz
$1.86
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rutherford & Meyer▭ Gourmet Garden™
Distribution · 30% of score8·17
R
G
carried in 2 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score44·53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rutherford & Meyer
only Gourmet Garden™
no top category Rutherford & Meyer doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Rutherford & Meyer · 2
only Gourmet Garden™ · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rutherford & Meyer · Gourmet Garden™