Saba Jam vs Quince And Apple · Bay Area shelf head-to-head
Saba Jam and Quince And Apple, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Quince And Apple carries more Brand PowerQuince And Apple is in more Bay Area grocersQuince And Apple fields the deeper lineupSaba Jam sits further up the premium end
Saba Jam
Quince And Apple
12
brand power
34
4
products
40
1
categories
2
1
subcategories
3
1
grocers
2
$2.67
price per oz
$1.81
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Saba Jam▭ Quince And Apple
Distribution · 30% of score4·8
Q
carried in 1 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Saba Jam
no top category Quince And Apple doesn’t also play in.
only Quince And Apple
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Saba Jam · 1
only Quince And Apple · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Saba Jam · Quince And Apple
