Sable & Rosenfeld vs Filthy · Bay Area shelf head-to-head
Sable & Rosenfeld and Filthy, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Filthy carries more Brand PowerFilthy fields the deeper lineupSable & Rosenfeld sits further up the premium end
Sable & Rosenfeld
Filthy
19
brand power
32
4
products
10
3
categories
5
4
grocers
4
$1.65
price per oz
$1.33
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sable & Rosenfeld▭ Filthy
Distribution · 30% of score17·17
S
F
carried in 4 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score28·57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sable & Rosenfeld
no top category Filthy doesn’t also play in.
only Filthy
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Sable & Rosenfeld · 3
only Filthy · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sable & Rosenfeld · Filthy
