Sahara Sands vs Jackson's · Bay Area shelf head-to-head
Sahara Sands and Jackson's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Jackson's carries more Brand PowerJackson's is in more Bay Area grocersJackson's fields the deeper lineupSahara Sands sits further up the premium end
Sahara Sands
Jackson's
15
brand power
31
4
products
16
2
categories
1
3
subcategories
2
1
grocers
9
$4.27
avg price
$5.70
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sahara Sands▭ Jackson's
Distribution · 30% of score4·38
S
carried in 1 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sahara Sands
only Jackson's
no top category Sahara Sands doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Sahara Sands · 0
no exclusive doors — everywhere Sahara Sands is, Jackson's is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sahara Sands · Jackson's