Sal De Ibiza vs Lay's · Bay Area shelf head-to-head
Sal De Ibiza and Lay's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lay's carries more Brand PowerLay's is in more Bay Area grocersLay's fields the deeper lineup
Sal De Ibiza
Lay's
7
brand power
48
4
products
62
1
categories
2
1
subcategories
4
2
grocers
12
$6.63
avg price
$4.82
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sal De Ibiza▭ Lay's
Distribution · 30% of score8·50
S
carried in 2 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sal De Ibiza
no top category Lay's doesn’t also play in.
only Lay's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sal De Ibiza · Lay's