San Diablo Churros vs Delizza · Bay Area shelf head-to-head
San Diablo Churros and Delizza, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Delizza carries more Brand PowerDelizza is in more Bay Area grocersDelizza fields the deeper lineup
San Diablo Churros
Delizza
20
brand power
31
2
products
5
1
categories
3
1
grocers
7
$14.79
avg price
$9.54
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ San Diablo Churros▭ Delizza
Distribution · 30% of score4·29
S
D
carried in 1 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score15·34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only San Diablo Churros
no top category Delizza doesn’t also play in.
only Delizza
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only San Diablo Churros · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: San Diablo Churros · Delizza
