S&w vs Strianese · Bay Area shelf head-to-head
S&w and Strianese, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Strianese is in more Bay Area grocersS&w fields the deeper lineupStrianese sits further up the premium end
S&w
Strianese
44
brand power
46
30
products
14
3
categories
2
10
subcategories
5
10
grocers
15
17.1¢
price per oz
21.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ S&w▭ Strianese
Distribution · 30% of score42·63
S
carried in 10 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score92·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Canned Tomatoes8 vs 9 SKUs
only S&w
only Strianese
no top category S&w doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only S&w · 2
only Strianese · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: S&w · Strianese
