Santa Barbara Olive Co. vs Lindsay · Bay Area shelf head-to-head
Santa Barbara Olive Co. and Lindsay, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lindsay carries more Brand PowerSanta Barbara Olive Co. is in more Bay Area grocersLindsay fields the deeper lineupSanta Barbara Olive Co. sits further up the premium end
Santa Barbara Olive Co.
Lindsay
31
brand power
44
9
products
27
3
categories
1
11
grocers
10
$1.15
price per oz
82.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Santa Barbara Olive Co.▭ Lindsay
Distribution · 30% of score46·42
S
carried in 11 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Santa Barbara Olive Co.
only Lindsay
no top category Santa Barbara Olive Co. doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Santa Barbara Olive Co. · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Santa Barbara Olive Co. · Lindsay
