Sante vs Diamond · Bay Area shelf head-to-head
Sante and Diamond, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Diamond carries more Brand PowerDiamond is in more Bay Area grocersDiamond fields the deeper lineup
Sante
Diamond
11
brand power
31
2
products
22
1
categories
1
2
subcategories
4
2
grocers
5
$7.34
avg price
$8.62
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sante▭ Diamond
Distribution · 30% of score8·21
S
D
carried in 2 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score15·84
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sante
no top category Diamond doesn’t also play in.
only Diamond
no top category Sante doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Sante · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sante · Diamond