Sara Lee vs Spring Sola · Bay Area shelf head-to-head
Sara Lee and Spring Sola, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sara Lee carries more Brand PowerSara Lee is in more Bay Area grocersSara Lee fields the deeper lineup
Sara Lee
Spring Sola
38
brand power
9
16
products
2
3
categories
1
7
subcategories
2
9
grocers
1
$6.89
avg price
$7.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sara Lee▭ Spring Sola
Distribution · 30% of score38·4
S
carried in 9 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score74
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sara Lee
only Spring Sola
no top category Sara Lee doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Sara Lee · 8
only Spring Sola · 0
no exclusive doors — everywhere Spring Sola is, Sara Lee is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sara Lee · Spring Sola