Sara Lee vs The Maine Pie Co · Bay Area shelf head-to-head
Sara Lee and The Maine Pie Co, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sara Lee carries more Brand PowerSara Lee is in more Bay Area grocersSara Lee fields the deeper lineup
Sara Lee
The Maine Pie Co
38
brand power
16
16
products
3
3
categories
2
7
subcategories
2
9
grocers
2
$6.89
avg price
$23.32
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sara Lee▭ The Maine Pie Co
Distribution · 30% of score38·8
T
carried in 9 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score74
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only The Maine Pie Co
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only The Maine Pie Co · 0
no exclusive doors — everywhere The Maine Pie Co is, Sara Lee is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sara Lee · The Maine Pie Co