Sara Lee vs The Posh Bakery · Bay Area shelf head-to-head
Sara Lee and The Posh Bakery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sara Lee carries more Brand PowerSara Lee is in more Bay Area grocersSara Lee fields the deeper lineup
Sara Lee
The Posh Bakery
38
brand power
9
16
products
2
3
categories
1
7
subcategories
1
9
grocers
1
$6.89
avg price
$6.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sara Lee▭ The Posh Bakery
Distribution · 30% of score38·4
T
carried in 9 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score74
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sara Lee
only The Posh Bakery
no top category Sara Lee doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Sara Lee · 8
only The Posh Bakery · 0
no exclusive doors — everywhere The Posh Bakery is, Sara Lee is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sara Lee · The Posh Bakery