Schmidt Old Tyme vs Humble Brands · Bay Area shelf head-to-head
Schmidt Old Tyme and Humble Brands, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Humble Brands carries more Brand PowerHumble Brands is in more Bay Area grocersHumble Brands fields the deeper lineupSchmidt Old Tyme sits further up the premium end
Schmidt Old Tyme
Humble Brands
23
brand power
45
8
products
36
2
categories
3
2
grocers
4
$5.35
price per oz
$5.15
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Schmidt Old Tyme▭ Humble Brands
Distribution · 30% of score8·17
S
carried in 2 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Schmidt Old Tyme
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Schmidt Old Tyme · 1
only Humble Brands · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Schmidt Old Tyme · Humble Brands
