Señor Rico vs What The Flan! · Bay Area shelf head-to-head
Señor Rico and What The Flan!, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
What The Flan! carries more Brand PowerWhat The Flan! fields the deeper lineup
Señor Rico
What The Flan!
13
brand power
21
3
products
6
1
categories
2
2
subcategories
3
2
grocers
2
$2.73
avg price
$5.75
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Señor Rico▭ What The Flan!
Distribution · 30% of score8·8
S
W
carried in 2 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score22·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Señor Rico
no top category What The Flan! doesn’t also play in.
only What The Flan!
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Señor Rico · 2
only What The Flan! · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Señor Rico · What The Flan!