Sea Cuisine vs Orca Bay · Bay Area shelf head-to-head
Sea Cuisine and Orca Bay, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Orca Bay is in more Bay Area grocersOrca Bay sits further up the premium end
Sea Cuisine
Orca Bay
23
brand power
20
8
products
8
1
categories
1
4
subcategories
5
4
grocers
5
$14.01
avg price
$14.21
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sea Cuisine▭ Orca Bay
Distribution · 30% of score17·21
carried in 4 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sea Cuisine
no top category Orca Bay doesn’t also play in.
only Orca Bay
no top category Sea Cuisine doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Orca Bay · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sea Cuisine · Orca Bay
