Seajoy vs Northern Chef · Bay Area shelf head-to-head
Seajoy and Northern Chef, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Northern Chef carries more Brand PowerNorthern Chef is in more Bay Area grocersNorthern Chef fields the deeper lineup
Seajoy
Northern Chef
7
brand power
26
2
products
6
1
categories
2
1
subcategories
4
2
grocers
5
$19.76
avg price
$17.48
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Seajoy▭ Northern Chef
Distribution · 30% of score8·21
S
N
carried in 2 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score15·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Seajoy
no top category Northern Chef doesn’t also play in.
only Northern Chef
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Seajoy · 2
only Northern Chef · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Seajoy · Northern Chef