Secret vs Eo · Bay Area shelf head-to-head
Secret and Eo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Eo carries more Brand PowerEo is in more Bay Area grocersEo fields the deeper lineup
Secret
Eo
19
brand power
52
5
products
26
1
categories
6
3
grocers
5
$8.69
avg price
$12.25
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Secret▭ Eo
Distribution · 30% of score13·21
S
carried in 3 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score34·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Secret
no top category Eo doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Secret · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Secret · Eo
