Serendipity vs Yasso · Bay Area shelf head-to-head
Serendipity and Yasso, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Yasso carries more Brand PowerYasso is in more Bay Area grocersYasso fields the deeper lineup
Serendipity
Yasso
10
brand power
50
2
products
28
1
categories
3
1
grocers
12
$6.99
avg price
$9.13
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Serendipity▭ Yasso
Distribution · 30% of score4·50
S
carried in 1 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Serendipity
no top category Yasso doesn’t also play in.
only Yasso
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Serendipity · 0
no exclusive doors — everywhere Serendipity is, Yasso is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Serendipity · Yasso